K is for Kimono

E is for Electric Dreams. S/S12 from Aqua.

L x

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POSTED 14/12/2011 / 2 comments / LABELS: look book

A SIGN of the times.

Our current project – The Winter Lookbook, this season takes on a new guise. Producing something that reflects the mood of the collection without alienation can often be a challenge. Aqua has always been about reinvention, style revolution and rebirth. It’s something we pride ourselves on, but it can be controversial on a commercial level. Balance is easy to tip when you’re so immersed in something that has essentially been born from within.

Natural Born Killers. Aqua’s Winter Lookbook.

Put your money where your mouth is. Everyone loves a Lost Boy.

L x

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Forever Dreaming.

Winter 2011.

Natural Born Killers.

L x

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POSTED 7/06/2011 / no comments / LABELS: inspiration, look book, models

Peep Show.

So, I know. It’s been a while.

I have excuses for my absence, I really do. No bank holiday breaks for us, oh no. No rest for the, erm…wicked?

On monday, we shot our first womens fashion film.

Peepshow.

Tomorrow we are shooting our first Advertising Campaign. A week of firsts it would seem. Oh, and I currently have a ginger boy, who should be brunette. Another first. I will update you, promise. Scouts honour – and all that bollocks. Wish us luck. WHITE HOUSE, see you first thing. We’ll be there with effing bells on.

L x

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POSTED 10/05/2011 / 3 comments / LABELS: Fashion, look book, womens

EXPOSED.

Anja.

(and Ryan, in her sunglasses reflection)

L x

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POSTED 18/02/2011 / no comments / LABELS: look book

Smoking Hot.

Coming soon.

L x

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POSTED 11/02/2011 / no comments / LABELS: look book

Summer, Summer, Summer Time.

When ‘Autumn’ came to Mexico…

The Fleetwood Maxi. Back in at the deep end. Roll on summer, i’m craving bare feet again.

L x

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POSTED 28/01/2011 / no comments / LABELS: inspiration, look book

Hanging in the Hanger.

Fri-day. D-day. Shoots are always hard work and LONG days, but when you can look back and you’re in love with the shots- it is 100% worth the 6:00am call time and 8:00pm finish. We opted for a new face, and as far as i’m concerned THE face. Rachel is Manchester born and bred, and as gorgeous as the 6-8 day. Uncorrupted, 17 and Strawberry Blonde. Perfect ‘Aqua’ fodder and a pleasure to work with. The team were beautiful and the collection looks amazing. A massive thank you to all that made this look book what i’m sure it will become. Over to the beautiful French Man…

Laura x

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POSTED 14/06/2010 / 2 comments / LABELS: look book, Raelism